The Usuals™ Brightening Toothpaste with Peptides + Probiotics
Reveals Your Smile’s Natural Radiance Gentle, Fluoride-Free, Stain-Lifting Features Hydroxyapatite to Polish Teeth To Maintain a Healthy, Daily Sparkle Lasting Minty Freshness
by: Shopping Annuity Necessities
$ 9.95 USD
Single Tube (4.5oz.)
SKU: 13703V
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Product Features
Polish Your Teeth With the Power of Hydroxyapatite
Reveal your smile’s natural radiance with the minty-fresh clean of The Usuals™ Brightening Toothpaste with Peptides + Probiotics.
Gentle and fluoride-free, it features hydroxyapatite, a mineral which mirrors the composition of tooth enamel. Our advanced formulation also includes peptides and probiotics to help you achieve the healthy daily sparkle you're looking for.
The Usuals keeps life simple. Everyday essentials you can trust, designed to work exactly as you need them to.
- Product Details
Ingredients: Sorbitol, Glycerin, Dicalcium Phosphate, Aqua/Water/Eau, Silica, Potassium Citrate, Cellulose Gum, Sodium Benzoate, Sodium Lauryl Sulfate, Hydroxyapatite, Flavor (Aroma), Butylene Glycol, Sodium Saccharin, Menthol, Allantoin, Pentylene Glycol, Tetrapeptide-21, Pentapeptide-4, Lactobacillus/Soymilk Ferment Filtrate.
- Product Details
Reveal Your Smile’s Natural Radiance
With peptides and probiotics
Fluoride-free
Featuring biomimetic hydroxyapatite and cool menthol to deliver a fluoride-free clean with lasting minty freshness
Advanced Care
Peptide and ferment technology with dual mineral polishing agents to support a healthier-looking oral environment
Daily Radiance
Brushing your teeth twice daily isn't just a habit — it’s a vital part of maintaining a vibrant, confident smile.
Powered With Hydroxyapatite
The Usuals™ Brightening Toothpaste includes hydroxyapatite, a popular alternative to fluoride, which is a mineral that mirrors the composition of tooth enamel and is widely used in advanced oral care formulations. Hydroxyapatite, in combination with the peptide complex, works to gently polish teeth for a smooth, clean finish.
Gentle Polishing System
The Usuals™ Brightening Toothpaste helps reduce plaque buildup and lift surface stains to support a smooth, polished tooth surface and a balanced oral environment. This refreshing formulation (including peptides, probiotics and hydroxyapatite) helps you achieve a cleaner, more luminous smile without harsh whitening agents by enhancing the teeth’s natural brightness through enamel surface refinement.
Frequently Asked Questions
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Is this toothpaste fluoride-free?
Yes, The Usuals™ Brightening Toothpaste is fluoride-free.
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What is hydroxyapatite?
Made up of calcium and phosphate ions, hydroxyapatite is the primary mineral that makes up tooth enamel — the outer layer of the tooth that acts as a protective layer and is known to be the strongest substance in the human body. Over time, tooth enamel can become weaker and begin to erode, ultimately making your teeth more susceptible to things like tooth decay. Hydroxyapatite offers an alternative to fluoride as a toothpaste ingredient.
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What are the directions for use?
Brush thoroughly, preferably after each meal but at least twice a day, or as directed by a dentist or physician.
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What does The Usuals Brightening Toothpaste taste like?
Our toothpaste has a refreshing mint flavor.
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Can both adults and children use this toothpaste?
Yes, The Usuals Brightening Toothpaste is safe for children and adults.
Reviews
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Displaying reviews 1 - 5 of 66
by JasonP
- Shop Consultant
Clean fresh
Natural clean and always gets you bushing more💯
Response from Customer Service:
Thank you so much for your great review! We're delighted to hear that you enjoy the natural clean and fresh feeling from Shopping Annuity® Brand Premium Toothpaste. It’s wonderful to know it encourages you to brush more often! We appreciate your feedback and thank you for being a valued customer.
by DonnaW
- Shop Consultant
Highly recommend!
I bought this product for my family and am now a big fan. I like that it's fluoride-free. Highly recommend!
Response from Customer Service:
Thank you so much for your wonderful review! We're delighted to hear that you and your family are enjoying Shopping Annuity® Brand Premium Toothpaste, and that you appreciate the fluoride-free formula. Your recommendation means a lot to us. Thank you for choosing our product and for being a valued customer!
by Anonymous
这款牙膏很适合大众👍
自从出了这款牙膏我就不用在外面到处找我需要的牙膏，而且推荐给我的客户，大家也会续订，口碑很好👍
Response from Customer Service:
非常感谢您的精彩评价！我们很高兴得知 Shopping Annuity® 品牌高级牙膏已成为您的首选，并且您也将其推荐给了您的客户。您的支持和热情对我们意义非凡，感谢您帮助我们宣传推广。感谢您成为我们社区的重要成员！
Thank you so much for your fantastic review! We're delighted to hear that Shopping Annuity® Brand Premium Toothpaste has become your go-to choice and that you’ve recommended it to your clients as well. Your support and enthusiasm mean a lot to us, and we appreciate you helping spread the word. Thank you for being a valued member of our community!
by ToddK
- Shop Consultant
Brighteninng toothpaste
My wife and I have been using this toothpaste for years, and love it! I had been using the same commercial brand for years. But after using Shopping Annuity brand, my teeth are brighter, gums feel great and always have positive comments at the dental cleanings/checkups.
Response from Customer Service:
Thank you so much for sharing your positive experience with the Shopping Annuity® Brand Premium Natural Toothpaste! We're delighted to hear that you and your wife have been loyal users for years and that you've noticed such incredible results—brighter teeth, healthier gums, and positive feedback at dental appointments. Your satisfaction means a great deal to us, and we appreciate you taking the time to let us know how our toothpaste has made a difference for you. If you ever have more feedback or questions, please don't hesitate to reach out. Thank you again for your support!
by MICHELLEF
- Shop Consultant
Must Try
I’ve used this toothpaste for nearly 3 years. I wanted something refreshing and promoting healthy teeth and gums. The results have been great!
Response from Customer Service:
Thank you so much for taking the time to share your thoughts on the Shopping Annuity® Brand Premium Natural Toothpaste. We're thrilled to hear that you've been using it for nearly 3 years and that it continues to offer refreshing results while promoting healthy teeth and gums! Your continued support and positive feedback truly mean the world to us. It’s great to know that our product has been a part of your oral care routine with such satisfactory results. If you have any more insights or need further assistance, please feel free to get in touch. Thank you once again for your loyalty and for recommending our toothpaste to others.
