Motives® cosmetics started in 2008 under our parent company Market America, Worldwide, which was established in 1992 and has generated over $8.9 billion USD in accumulated sales globally. With her husband’s, JR Ridinger, encouragement, Loren Ridinger made the decision to launch a cosmetics line built on great products and unlimited dreams. Our key principles have been based on creativity, innovation and entrepreneurship.Through cutting-edge technology and attention to quality, Motives® is a world leader in the cosmetics industry. Motives® is worn by some of today's hottest celebrities and is a favorite of makeup artists, models, and photographers. We strive to empower people everywhere to look and feel beautiful inside and out and provide people with an opportunity to live the lifestyle they have always dreamed of. Motives® has been featured in industry-leading publications, such as Vogue, Allure, Lucky, People Style Watch, and InStyle.